Lee Kum Kee Receives Food Innovation Award by the Hong Kong Food Council
2017/06/13

Lee Kum Kee was conferred "Food Innovation Award" by the Hong Kong Food Council for its remarkable achievement in product innovation and marketing creativity across the Group. 

Lee Kum Kee is one of the first companies to receive the "Food Innovation Award". Mr. Kenneth Chan, Chairman of the Hong Kong Food Council (HKFC) said, "We are impressed with Lee Kum Kee's core value of "considering others' interests" and "constant entrepreneurship" which have been embedded into every aspect of its business operation. In addition to its flagship oyster sauces and soy sauces, the Company actively involves in new product innovation over the years with creative marketing promotion to capture new customer segment."

Ms. Linda Ho, Executive Vice President, Global Marketing of Lee Kum Kee Sauce Group said, "Lee Kum Kee is committed to promoting Chinese cuisines worldwide. It is with great pleasure and honour to receive the Award as it is a testimony to our longstanding efforts to provide the best quality and tasty sauces and condiments to our customers worldwide. Our success is attributed to our commitment to constant entrepreneurship and 100-1=0 quality management philosophy with speed to market. We will continue to provide more top-quality sauces and condiments to meet with customers' changing demand."

The "Food Innovation Award" is first launched by HKFC in 2017 to recognise food company who has devoted substantial efforts in product innovativeness, brand awareness (Hong Kong, mainland China and worldwide), product distinctiveness, quality and corporate image. In 2016, HKFC bestowed its inaugural Outstanding Achievement Award upon Lee Kum Kee Group Chairman Mr. Lee Man Tat for his exceptional leadership, business acumen and dedication to product excellence in leading the Company to the next level; Lee Kum Kee was also named Classic Century Food Brand on the same occasion.